I was checking through the headlines of Mainichi and came across this, an interesting article that had me giggling on various parts on the yuri manga market scale.
There’s little lily-white about yuri, the Japanese word for “lily” and the name given to the steamy genre of comics now generating plenty of heat among manga fans, according to Cyzo (March).Yuri comics are all tales of lesbian love, and the Sapphic sister stories appear to be touching a nerve as the lily market stabilizes.
Symbolizing the growth of the genre is the recent creation of Comic Yuri Hime, Japan’s first magazine devoted entirely to manga about women in love with each other.
“Actually, sales of the comic are no better than its (defunct) predecessor ‘Yuri Shimai’ (which also featured other types of manga), but it has been three years since the yuri genre emerged and sales are stable. Yuri comics can survive as a standalone genre, so we decided to create a magazine with yuri stories only,” Seitaro Nakamura, editor in chief of Comic Yuri Hime, tells Cyzo.
Even though more and more manga stores are setting aside corners devoted to the women’s love genre, it still may not be the dominant market force some expect it to be. Nakamura says the future success of yuri depends on how well its stories of romantic romps between girls can attract male readers.
“It hinges on whether we can come up with another “Maria Sama ga Miteiru” (a tale of lovers at a girl’s school where a student has visions of the Virgin Mary). That was famous because a lot of guys read it. Our magazine’s readership is actually 30 percent male,” Nakamura tells Cyzo.
“Women are said to be so into Boy’s Love comics because they’re stories of romance between men in relationships of equality. In this day and age where women are probably the stronger sex, I think there are a lot of guys who have doubts about society’s requirement for them to be manly. I think maybe these guys get some sort of therapeutic healing from the world of yuri, where they can look into the fantasy world of equal standing love between two women.” (By Ryann Connell)
So any thoughts?